Ok, here's creativity

The word creativity had recently become an interesting topic to most of our people. So, what is exactly creativity? is this a unique super power for human? Some say, in the pop-world, which I think i simplify it as, a term used to judge people on their level of thinking or some creations that they created. It is a label that they use to understand how powerful and impressive an idea expressed by an individual. I think it is illogical and unethical.

The brain is the greatest asset for anyone to have. Our minds are mystical and when it reaches its potentials, it triggers ideas and out of, say, ten ideas, that one idea could be something great for the world to benefit with...let me rephrase that, for the world.

But let's look creativity at another angle. Creativity has nothing to do with any design stuff. Let's agree that creativity is a reward for all. We are born to be creative and it has nothing to do with art and design. Say company A has made remarkable profit from its ad campaigns and company B has made less but managed to keep up its quality in reputation, don't you think both entities have made some good creative marketing and advertising plans respectively?

People need to be clear about this, especially, the pop-cultured ones.